Stride Gum // What's your big Stridea?

IDEA: What's Your Big Stridea? 

Created Lorne Bjorn, creative chief of Stride Gum, as the campaigns lead character. He was forced to call for big, but ridiculous ideas. Users would upload their ideas, and the community decided the winner through voting. In the end, the winner was given $10k to bring their idea to life. 


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Kim TarloComment