Smirnoff // Red Door

CHALLENGE: Drive the at-home occasion for 19-25 year-olds, and raise the brand perception.

IDEA: Smirnoff Red Door. I developed the red door to represent a gateway into the world Smirnoff. To show what this world is like (and drive the at-home occasion), I created Project-X inspired house parties, and content to share through social media.  

 

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Kim TarloComment