Fido // Art + Design + Jet Sessions
CHALLENGE: Appeal to and recruit the young urban consumer through their lifestyle
IDEA: Fido Sessions. A three part series that created experiences under the pillars of Art and Travel.
Art Sessions was a series of gallery events supporting local artists throughout Toronto.
Jet Sessions was an event at a hangar at Billy Bishop Airport that gave 10 lucky winners the chance to fly to NYC the next morning for the weekend.