Client: A&E

A&E wanted a rebrand. The iconic brand had been eroded by reality programming. More than that, they wanted to transcend tv channel and move into a voice in culture. This was just after Donald Trump was elected; and so, the cultural context was one of division. We re-imagined A&E as storytellers who believed the closest distance between two people is a story. And that it’s stories of humanity that can bring us together. At a time when it was quick to judge, hate, or discriminate, we launched WE ARE A&E throughout the channel and with the brand launch idea of Look Closer. Because in all human stories, we believe if you look close enough, you might just see yourself.

Awards: Fast Company Innovation by Design Award