Client: AXE

AXE launched a product that literally kept your temperature chilled to prevent sweat,. The global line they went with was You’re Hotter When You’re Chill. To launch this idea in Canada to a tween/young teen audience, we decided to collaborate with two people our target looked up to: Raptors leader Kyle Lowry, and Youtube megastar Nick Eh 30. We worked with each of them to uncover a story when they lost their chill, then created animated shorts bringing their story to life while they narrated the tale.