Client: Starbucks
Despite being a global icon, Starbucks hadn’t made deep enough inroads with Canadians and their morning coffee. We had to make a connection with morning people. But that got us wondering, what is a morning person? Is it simply the time of day you wake? We had a different idea. What if being a morning person could stop being associated with time and more with attitude? #MorningYES was an uplifting campaign that sought to inspire Canadians to have a positive attitude in the morning. We even worked with music theorists and neuroscientists to create a new audio alarm clock that was designed to wake people up in a more optimistic state of mind.
Mornings are what you make of them. Start saying YES to your mornings. #MorningYes
Featuring Toronto photographer and creator of The Kickback Project Jamal Burger (aka @Jayscale)
Featuring Amber Joliat, movement instructor and the creator of @MISFITSTUDIO.
Featuring Hayley Elsaesser, a Toronto based fashion designer of her own self-named brand.
.
Start your morning off smoothly with a Starbucks Blonde Flat White. #MorningYes
Add a shot of YES to your morning. Start your day off right with a Starbucks Blonde Espresso. #MorningYes
.
