Client: MLSE, Toronto Raptors

The Toronto Raptors won the NBA Championship and the year that followed was their 25th anniversary. With all the energy around the organization, we knew this yearlong platform had to work harder for the fans than a typical anniversary design system and platform. The Two Five logo would rep the fans that held the team and city up to build The North. The rest of the platform would mirror our teenage bedroom shrine to our favourite team.

Awards: GOLD Design, Marketing; SILVER Design Agency of the Year, Strategy