#HerForShe

For decades, the ‘her’ and ‘she’ pronouns on the Hershey wrapper have been hiding in plain sight - similar to how women’s achievements often go unrecognized. In 2020, Hershey launched the #HerForShe campaign in Brazil, using the wrappers to bring visibility to notable women and their accomplishments.

We launched the campaign in Canada in 2022, using the narrative lens of Street Culture to kick the visibility messaging into high gear - after all, the street is where you go to undeniably be seen and take up space.

Copy: Laura Rothstein, Art Direction: Veronika Radeva
Design: Marta Pietryga