Client: TGLN (Trillium Gift of Life Network)

TGLN is Ontario’s organ and tissue donation agency. Though donations save lives, organ donor registrations were down. The research showed the reason why was because organs were just not top of mind for potential donors. And yet, organs are pervasive throughout pop culture. From music lyrics to likes on social, organs permeate throughout our daily lives so much we nearly take their presence for granted. To exemplify the need for organs, we reimagined famous songs to be organ-less to demonstrate what it feels like to want, hope, and wait for an organ that may never come. These songs showed up where people listened to music (Spotify, Youtube, etc) to disrupt with an organ-less performance and CTA. The campaign was entitled: Heartless.